Online activities of influencers followed in Italy in 2019, by user characteristics
A survey from 2019 indicated that Italian female users were the most eager in following influencers suggesting products or services (60 percent), while the interest in the daily life of influencers seemed more popular among influencers followed by users of the Generation Z (78 percent). However, 30 percent of the users aged between 16 and 24 years followed influencers who posted links directly leading to the online purchase of products or services.